YouTube Shorts x Stray Kids
Bringing Stray Kids’ Energy to Short-Form Platforms
#ChkChkBoom
Overview: Stray Kids Light Up Shorts with Chk Chk Boom
Stray Kids dropped their new single Chk Chk Boom, and we turned up the energy with an influencer campaign that hit both YouTube Shorts and Instagram Stories. The goal was to get fans moving and posting, creating a viral dance trend that matched the song’s intensity. With a coordinated push from top creators, the campaign drove hype around the single and kept Stray Kids at the center of the conversation.
Challenge: Standing Out in a Summer of Dance Releases
Summer 2024 was packed with high-profile releases, especially in K-pop. Stray Kids needed Chk Chk Boom to cut through the noise and stand out—not just to fans, but to the wider short-form audience. The challenge was making the dance trend feel fresh and exciting in a crowded space, while maintaining the group’s signature energy.
Solution: A Creator-Driven Dance Trend That Hit Hard
We activated 17 creators with strong dance content and high engagement rates. Each one took on the Chk Chk Boom choreography and made it their own, fueling the trend on YouTube Shorts and Instagram Stories.
The content didn’t just show off the moves; it showed off the creators’ personalities, making the trend feel approachable and fun to replicate.
Our Results:
The campaign drove major visibility and interaction, giving Chk Chk Boom the viral moment it deserved. Creator content kept the momentum going beyond the initial release, as fans joined in and shared their versions.
17 creators 🎨
17 creators led the charge with high-energy performances.
25M+ views 🌟
25 million total views put the campaign front and center on Shorts. 🌠📈
1.62M+ Likes 🎉
1.62 million likes showed fans were loving the content. 🎉
115M+ Followers
The participating creators had a combined following of 115.81 million, giving the campaign wide reach.
3.49% Engagement
3.49% engagement rate showed audiences weren’t just watching—they were participating. 📣
1.5m reached 🤩
1.5 million unique viewers engaged with the content across platforms.
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When the Beat Drops, Shorts Lights Up
Creators Brought the Chk Chk Boom Dance to Life
Each creator took the Chk Chk Boom dance challenge and made it their own. From smooth choreography to playful interpretations, their creativity helped drive fan participation. The authenticity and personality of these creators kept the trend feeling organic and easy for fans to join in on.
Stray Kids Owned the Summer Dance Trend
The Chk Chk Boom campaign was a hit. By leaning on creators and focusing on authentic, shareable content, we kept Stray Kids in the spotlight and gave their fans something to move to. The numbers speak for themselves, and the trend kept going long after the campaign wrapped.
Engineering Social
Engineering Social
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Sulfur helps clients create authentic content to fit the touchpoints of today's connected world 🌎. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data 📈 to optimize and scale future growth and performance.