Two Engagement Models
Since 2017, we have been helping both founders and global brands build market-defining segments, driving revenue, and shaping culture. We have one mission and two engagement models.
Traditional MODEL (CASH COMPENSATION)
This is a straightforward and traditional arrangement: cash compensation in exchange for our services. We can structure payments in a lump sum, in phases, or recurring.
The traditional model allows you to invest your capital to accelerate growth and fully own the benefits of our work.
This is ideal for:
most companies
cash-flowing businesses
Fortune 5000 companies
enterprise clients
startups that are killing it
gangsters & ballers
VENTURE MODEL (LESS CASH, plus EQUITY)
In 2019, we launched our Venture Model to further support founders. The Venture Model allows you to finance your growth with equity and save cash.
After we've scoped things out (see requirements below), we’ll present you with a proposal that has hybrid pricing: reduced cash compensation + equity exchange.
This is ideal for:
Venture-backed Startups
Private Equity Owned SMBs
See Requirements Below
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In both models, Sulfur’s commitment and delivery of excellent services remains unwavering.
Unparalleled Growth
We understand that each business has its own unique financial landscape and growth strategy.
To accommodate these diverse needs and stand by our commitment to support entrepreneurs, we offer two flexible engagement models:
vENTURE mODEL: cash + Equity
To qualify for our venture model, you must have the following:
Required
how we define
High
Growth
Rapid Revenue Growth: Quick increases in sales or revenues over a short period.
Scalability: A business model that can easily expand operations without proportionate increases in costs.
Market Penetration: Demonstrated ability to capture or create a large market share quickly.
Investment Appeal: Attracts venture capital or other funding due to its potential for exponential returns.
Required
requirement
Raised Funding
You must have raised funding / outside capital. With this comes a few things:
Legal Structure
Formal Cap Table
Board of Directors
Product Market Fit
Investment Appeal: Attracts venture capital or other funding due to its potential for exponential returns.
Required
you must have
Product Market Fit
This means:
Finding the Right Product: Develop a product that genuinely solves a problem for a specific group of customers.
Market Demand: Confirming that there is a sufficient market need for your product.
Efficient Use of Funds: Avoids wasting marketing dollars on a product that hasn’t yet proven its value.
Have questions?
We’ve got answers.
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HYBRID DEALS: THE LOWDOWN.
After we send over a cash price proposal, we’ll roll out a fresh pricing framework that cleverly mixes in equity and slashes your cash component (up to 50%). It's all about getting creative - if your AOR can’t get creative in something as basic as pricing, what does that say? We got you.
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Over the course of seven years, around 200 clients, we’ve built a team of talented professionals who do stellar work. Typically, $100k is a good starting point, though we’ll also work with a lot more. If you’re a startup with an idea we absolutely have to get behind, we can get creative with equity.
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Not only do we have a proven track record of helping startups succeed by providing strategic services that drive growth, we ARE startup founders. This isn’t our first rodeo. We’ve been on both sides of the table—raised capital from investors and invested in startups. This is our way of giving back to founders and investing in you.
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In the event of an acquisition or IPO, the equity portion of our agreement is typically treated similarly to an investor since we forewent cash and invested in you. Since our interests are mutually aligned, both parties benefit from significant liquidity events.
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Equity is typically offered in the form of advisory shares or convertible notes, with terms that are mutually agreed upon. These terms are designed to be fair and reflect the value of the services provided.
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In the event of an acquisition or IPO, the equity portion of our agreement is treated according to the terms outlined in our contract. This ensures that both parties benefit from significant liquidity events.
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Much like any project, our engagement itself is officially complete. However, we maintain open communication and regularly check in as your company evolves. Our success is directly tied to yours since we’ve accepted shares in place of cash. So, whether we’re advising in an official advisory capacity, our interests are mutually aligned.
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If you need to conserve cash, a hybrid deal can be an effective solution. We offer a flexible approach and are happy to discuss how this model can be tailored to your specific circumstances as long as you meet the minimum qualifications.