YouTube Shorts x Blackpink LISA’s #NewWomanChallengE
Overview
I'm A NEW WOMAN
As K-pop continues to take the world by storm, YouTube presented us an exciting opportunity to highlight one of the genre's brightest stars, LISA from BLACKPINK! With her empowering new single "New Woman," featuring the talented Rosalía, we were thrilled to launch the viral #NewWomanChallenge. We engaged seventeen dynamic creators to kickstart this challenge through dance choreography and transition content, sparking a wave of excitement and inspiring audiences to join in the fun!
Challenge
We faced a compressed timeline due to unforeseen delays in our collaborator's approval process. This time crunch limited our window for creator content submissions. Consequently, we faced significant challenges in effectively conveying the campaign's vision to our content creators, which hampered our efforts to build momentum for the upcoming track release.
Solution
To tackle this head-on, we got proactive. We pulled solid examples from past campaigns to give our creators a clear picture of what we were aiming for. We also crafted detailed digital briefs that captured the essence and messaging behind LISA's latest track. Our secret weapon? Leveraging the #NewWomanChallenge trend to get LISA's fans fired up and involved.
watch this
Our Results
LISA's #NewWomanChallenge on YouTube Shorts accumulated over 4 million views and 373K likes and shares over 19 days and counting. The campaign featured 17 pieces of content focused on the dance choreography and New Woman transitions, gaining traction with a reach of 1.2 million viewers.
17 creators 🎨
This campaign revolved around the talent and creativity of seventeen exceptional creators and each one brought their unique flair.💡
4M views 🌟
With 4 million views, our YouTube Shorts campaign turned into a viral sensation across screens! 🌠📈
78m fans 🤩
These weren't just numbers; they represented a vast and engaged audience eager to join the New Woman Challenge trend. 🙌
1.2M reach 🔥
The reach soared to an impressive 1.2 million, proving once again that our influencer-driven strategies are effective! 📣
373K clicks 👍
With a grand total of 373K likes and shares, our YouTube Shorts campaign became a digital hit. 🎉
49 pieces 💃
We created 49 deliverables across:
YouTube Shorts
Instagram Stories
YouTube Community Posts
REVVIN UP MY AU-AU-AU-AU AURA
in the Spotlight
Creator Content
In this section, we shine a spotlight on the talented influencers who were the driving force behind our YouTube Shorts campaign. You'll get an up-close look at their captivating content, each with metrics that showcase their impact. From views that soared into the millions to likes and shares that lit up the screen, this showcase is a testament to the power of influencer marketing. Explore how these creators made the New Woman Challenge trend come to life and left their mark on YouTube Shorts, turning it into a hub for viral content and creative expression.
Talent Roster
Engineering Social
Engineering Social
driving social conversation and sentiment in ways no one can.
Let’s ignite your brand
Sulfur helps clients create authentic content to fit the touchpoints of today's connected world 🌎. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data 📈 to optimize and scale future growth and performance.