Sulfur helps clients create authentic social content to fit the touchpoints of today’s connected world 🌎.
Project Pricing
Social media is where culture happens.
Influencer
Marketing
Strategy
We extend your existing brand strategy into the influencer arena—or build a fresh approach that connects with the audience you want on your chosen channel. In either case, we audit your brand and competitors to uncover opportunities for resonant content and talent, all while keeping an eye on culture to develop a framework that drives smart decision-making and is optimized for visibility, reach, conversion, and community.
Amplify brand strategy
Enter influencer space
Uncover content gems
Increase brand value
Gain notoriety
Build cult-like community
Influencer
Talent
Critical
Discovery
Community Clustering is our proprietary, data-enhanced, human-driven method that sees your customers as part of distinct communities. We build influence networks around your audience, analyzing community dynamics, membership drivers, and influence spread to pinpoint key voices—regardless of follower count. Offered as a standalone service or integrated into a broader plan, it helps brands resonate authentically and grow on social.
Identify key communities
Data-enhanced insights
Map audience influence
Authentic social growth
Spotlight active voices
Analyze revenue drivers
Creator
Casting
Curation
Creators power brand channels more efficiently than in-house teams or external vendors. We build a roster of content creators aligned with your brand values and handle all management needs for you. With continuous learnings and evolving requirements, we ensure talent remains the right fit, allowing production and engagement to scale together.
Efficient content creation
Curated creator roster
Aligned with brand
Full talent management
Continuous talent refresh
Scalable engagement/production
Influencer
Campaign
Activations
We’ve activated tens of thousands of influencers across a range of sizes for the world’s most innovative brands. Whether through short-term campaigns or recurring seasonal refreshes, we consistently deliver on limited-time offers, product launches, and audience expansion strategies.
Thousands of influencers
Short-term & recurring
Audience expansion
Innovative campaigns
Always
On
High Growth
Programming
Your die-hard fans become your best talent. We build lasting relationships with your top supporters through a programmable, always-on system that integrates content creation, distribution, and your brand’s marketing calendar. We streamline onboarding, management, planning, approvals, communications, and reporting—plugging talent seamlessly into your brand both online and in real life.
Loyal brand talent
Always-on engagement
Integrated content system
Streamlined contracting
Online & IRL integration
Omnichannel benefits
Paid
Media
Amplification
With platforms and algorithms constantly evolving, organic reach has its limits. We incorporate paid channels and asset optimizations to expand reach and performance. Repeated tests show that natively-created influencer content outperforms traditional media. Our investment in studio services and paid media management makes it easy to add a hyper-targeted boost to any campaign.
Paid channel boost
Optimized UGC assets
Expanded reach
Superior influencer content
Hyper-targeted campaigns
Assets for owned channels
Creator & Community AOR
Prioritize cultural relevance and community insights to make brand messages resonate. By cultivating creator communities of authentic brand advocates, we foster meaningful connections and engagement.
Creator
Campaigns & Activations
Our campaigns are designed to leverage the influence of creators and elevate your brand's presence in the zeitgeist. They aren't just promotional; they're cultural touchpoints.
UGC Content & Brand Assets
User-generated content (UGC) is a powerful tool in today’s marketing landscape. Our team utilizes cutting-edge technology like gen AI and data-driven insights to produce creator content at scale.
Compelling Creator Experiences
We blend creative production with talent management to elevate your brand through immersive virtual and IRL experiences. Each interaction is designed to captivate, ensuring meaningful engagement.
Current Offerings
We merge the art of data-driven strategy, social culture, and technical execution for leading brands.
We love reaching hard-to-reach audiences and tapping into cultural verticals that truly resonate with our clients—from sports and music to film and fashion. We empower our clients to not only connect with these groups but also gain deep insights into the trends, values, and media that influence them.
Our campaigns merge immersive live experiences with digital influence, ensuring that whether your goal is to increase brand awareness, reshape perceptions, or drive conversions, we deliver measurable, impactful solutions.
Partner with a team trusted by blue-chip brands like YouTube, Invisalign, Neutrogena, and Google.
Ready to start your project?