Sulfur helps clients create authentic social content to fit the touchpoints of today’s connected world 🌎.

Project Pricing

Social media is where culture happens.

Influencer
Marketing

Strategy

We extend your existing brand strategy into the influencer arena—or build a fresh approach that connects with the audience you want on your chosen channel. In either case, we audit your brand and competitors to uncover opportunities for resonant content and talent, all while keeping an eye on culture to develop a framework that drives smart decision-making and is optimized for visibility, reach, conversion, and community.

  • Amplify brand strategy

  • Enter influencer space

  • Uncover content gems

  • Increase brand value

  • Gain notoriety

  • Build cult-like community

Influencer
Talent

Discovery

Community Clustering is our proprietary, data-enhanced, human-driven method that sees your customers as part of distinct communities. We build influence networks around your audience, analyzing community dynamics, membership drivers, and influence spread to pinpoint key voices—regardless of follower count. Offered as a standalone service or integrated into a broader plan, it helps brands resonate authentically and grow on social.

  • Identify key communities

  • Data-enhanced insights

  • Map audience influence

  • Authentic social growth

  • Spotlight active voices

  • Analyze revenue drivers

Creator
Casting

Curation

Creators power brand channels more efficiently than in-house teams or external vendors. We build a roster of content creators aligned with your brand values and handle all management needs for you. With continuous learnings and evolving requirements, we ensure talent remains the right fit, allowing production and engagement to scale together.

  • Efficient content creation

  • Curated creator roster

  • Aligned with brand

  • Full talent management

  • Continuous talent refresh

  • Scalable engagement/production

Influencer
Campaign

Activations

We’ve activated tens of thousands of influencers across a range of sizes for the world’s most innovative brands. Whether through short-term campaigns or recurring seasonal refreshes, we consistently deliver on limited-time offers, product launches, and audience expansion strategies.

  • Thousands of influencers

  • Short-term & recurring

  • Audience expansion

  • Innovative campaigns

Always
On

Programming

Your die-hard fans become your best talent. We build lasting relationships with your top supporters through a programmable, always-on system that integrates content creation, distribution, and your brand’s marketing calendar. We streamline onboarding, management, planning, approvals, communications, and reporting—plugging talent seamlessly into your brand both online and in real life.

  • Loyal brand talent

  • Always-on engagement

  • Integrated content system

  • Streamlined contracting

  • Online & IRL integration

  • Omnichannel benefits

Paid
Media

Amplification

With platforms and algorithms constantly evolving, organic reach has its limits. We incorporate paid channels and asset optimizations to expand reach and performance. Repeated tests show that natively-created influencer content outperforms traditional media. Our investment in studio services and paid media management makes it easy to add a hyper-targeted boost to any campaign.

  • Paid channel boost

  • Optimized UGC assets

  • Expanded reach

  • Superior influencer content

  • Hyper-targeted campaigns

  • Assets for owned channels

Creator & Community AOR

Prioritize cultural relevance and community insights to make brand messages resonate. By cultivating creator communities of authentic brand advocates, we foster meaningful connections and engagement.

Creator
Campaigns & Activations

Our campaigns are designed to leverage the influence of creators and elevate your brand's presence in the zeitgeist. They aren't just promotional; they're cultural touchpoints.

UGC Content & Brand Assets

User-generated content (UGC) is a powerful tool in today’s marketing landscape. Our team utilizes cutting-edge technology like gen AI and data-driven insights to produce creator content at scale.

Compelling Creator Experiences

We blend creative production with talent management to elevate your brand through immersive virtual and IRL experiences. Each interaction is designed to captivate, ensuring meaningful engagement.

Current Offerings

We merge the art of data-driven strategy, social culture, and technical execution for leading brands.

We love reaching hard-to-reach audiences and tapping into cultural verticals that truly resonate with our clients—from sports and music to film and fashion. We empower our clients to not only connect with these groups but also gain deep insights into the trends, values, and media that influence them.

Our campaigns merge immersive live experiences with digital influence, ensuring that whether your goal is to increase brand awareness, reshape perceptions, or drive conversions, we deliver measurable, impactful solutions.

View of a city skyline at night with a tall, illuminated building framed by a dark silhouette of a structure and sculptures.

Partner with a team trusted by blue-chip brands like YouTube, Invisalign, Neutrogena, and Google.

Ready to start your project?

We’d love to help you supercharge your community and social.