YouTube Shorts x Taylor Swift
Taylor Swift Fans Rewind Their Memories
#ForAFortnightChallenge
Overview: Turning Nostalgia Into a Viral Moment
To celebrate the release of Taylor Swift’s new single Fortnight, we launched a creator-led campaign across YouTube Shorts and Instagram Stories. The campaign encouraged fans and creators to showcase meaningful memories, inspired by the reflective tone of the song. With a focus on personal storytelling and emotional connection, #ForAFortnightChallenge invited users to engage in a more creative and heartfelt way.
Challenge: Driving a Personal Connection in a Crowded Music Launch
The release of Fortnight came during a busy time for music drops. Taylor Swift’s team wanted the single to stand out by sparking personal connections rather than just following typical music promotion tactics. The challenge was crafting a trend that allowed creators and fans to share authentic moments tied to their own stories, while subtly promoting the song.
Solution: Creators Sharing Their Memories and Inspiring Fans to Do the Same
We partnered with 43 creators known for authentic, emotionally resonant content. Each one took the #ForAFortnightChallenge in a unique direction, sharing personal memories that resonated with their followers.
The campaign ran across YouTube Shorts and Instagram Stories, blending nostalgia with creative visuals and making the challenge easy for others to replicate.
Our Results:
The campaign created a wave of user participation and emotional engagement. Fans related to the creators’ stories and were inspired to share their own, driving both awareness and sentiment around Taylor’s new release.
43 creators 🎨
43 creators led the challenge, bringing authenticity and personal stories.
47M+ views 🌟
47.56 million views demonstrated the campaign’s massive visibility. 🌠📈
2.5M+ Likes 🎉
2.51 million likes reflected strong audience connection and approval.
736M+ Followers
The participating creators had a combined audience of 736 million, ensuring global reach.
3.12% Engagement
A 3.12% engagement rate showed audiences were not just watching—they were actively engaging.
1.86M reached 🤩
The campaign reached 1.86 million unique viewers across Shorts and Stories.
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A Personal Storytelling Trend That Resonated
Creators Brought Their Stories to Life with #ForAFortnightChallenge
The success of the campaign came from the creators’ willingness to share personal, heartfelt stories. Whether through photo montages, narrative videos, or creative edits, they connected Taylor’s song with their own memories. This made the challenge feel genuine, inspiring fans to participate and extend the trend organically.
Fortnight Became More Than a Song—It Became a Shared Experience
The Fortnight campaign proved that when creators lead with authenticity, fans follow. By focusing on storytelling and personal connection, we turned Taylor Swift’s new release into an emotional, shareable moment that resonated far beyond the song itself.
Engineering Social
Engineering Social
DRIVING SOCIAL CONVERSATION AND SENTIMENT IN WAYS THAT WORK.
DON’T WAIT, IGNITE YOUR BRAND.
Sulfur helps clients create authentic content to fit the touchpoints of today's connected world 🌎. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data 📈 to optimize and scale future growth and performance.