YouTube Shorts x Beetlejuice
A Classic Revived for a New Audience
#BeetlejuiceOnShorts
Overview: Saying Beetlejuice Three Times…
To celebrate the release of the new Beetlejuice movie, Warner Brothers teamed up with YouTube Shorts for a unique influencer campaign. Centered around a custom Shorts effect and audio, the activation invited creators to bring the quirky, spooky energy of Beetlejuice to life. The campaign leveraged both YouTube Shorts and Instagram Stories to build buzz and drive fan engagement ahead of the film’s premiere.
Challenge: Making Beetlejuice Relevant for a New Generation
Warner Brothers needed to engage a new generation of audiences who may not have grown up with the original Beetlejuice. The challenge was to make the spooky theme feel fresh, relevant, and fun for today’s short-form content landscape. The campaign also needed to highlight the custom effect and audio in a way that felt natural for creators, without it becoming just another promo.
Solution: Creators Lead the Way with Authentic Storytelling
We activated 19 creators known for their creative and visually engaging content. Each creator used the new Shorts effect and audio to craft content that captured the playful, eerie vibe of Beetlejuice.
By focusing on authenticity and creativity, the content felt like part of a larger trend rather than a one-off promotion. The campaign ran across YouTube Shorts and Instagram Stories, maximizing reach and interaction.
Our Results:
The campaign sparked widespread engagement and conversation, proving the power of creator-driven storytelling. By giving creators freedom to interpret the effect their own way, Warner Brothers connected with fans and drove buzz around the Beetlejuice release.
19 creators 🎨
19 creators brought the creepy fun to life with original content.
6.6M+ views 🌟
The campaign generated 6.6 million views, drawing significant attention to the new release. 🌠📈
271K+ Likes 🎉
271,000 likes reflected strong audience approval and engagement.. 🎉
93M+ Followers
The combined following of all creators totaled 92.98 million, amplifying reach across platforms.
2.34% Engagement
Engagement rate showed audiences didn’t just watch—they interacted. 📣
114K reached 🤩
The content reached 114,000 unique viewers, expanding the campaign’s visibility.
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A Short-Form Scare That Paid Off
How Creators Made Beetlejuice Their Own
Each creator approached the campaign differently, using the custom effect and audio to match their unique style. Some leaned into the spooky, others added humor, but all delivered content that felt authentic. This flexibility helped the campaign feel more like a trend and less like an ad, driving better engagement and participation.
Creators Brought Beetlejuice’s Weirdness to Life
The Beetlejuice influencer campaign proved that short-form content can drive buzz for iconic franchises. By tapping into creator communities and giving them the tools to make the effect their own, Warner Brothers successfully reintroduced Beetlejuice to a new generation.
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Engineering Social
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Sulfur helps clients create authentic content to fit the touchpoints of today's connected world 🌎. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data 📈 to optimize and scale future growth and performance.