Warner Brothers x harry potter
Bringing the Magic to Social Media
#QuidditchChampions
Overview: Bringing Quidditch to the Digital Age
To celebrate the release of Quidditch Champions, Warner Brothers wanted to create a buzzworthy social media moment. We designed an influencer campaign on YouTube Shorts and Instagram Stories to immerse fans in the world of Harry Potter through an engaging new effect. By leveraging top creators, we turned the excitement around the game into interactive content that fans could experience and share.
Challenge: Engaging Fans with an Interactive Effect
With a dedicated fan base already familiar with the Harry Potter universe, the challenge was to make the Quidditch Champions effect feel fresh and engaging. The campaign needed to strike a balance between nostalgia and innovation, ensuring both longtime fans and new audiences felt compelled to participate.
Solution: Turning Nostalgia into Viral Content
We partnered with 17 creators to showcase the new effect, each producing multiple pieces of content to maximize exposure. The campaign leaned into the immersive nature of the effect, highlighting how users could bring Quidditch into their own world. By tapping into short-form platforms, we encouraged fast, high-volume engagement while making the experience feel interactive and shareable.
watch this
Our Results:
The Quidditch Champions effect gained strong traction, driving millions of views and high engagement across platforms. The mix of nostalgia, interactive content, and creator participation led to widespread audience interaction.
17 creators 🎨
A lineup of engaged influencers introduced the effect to dedicated fan communities.
53m Followers 🌟
The combined reach of participating creators expanded the campaign’s visibility.
2m views 👀
The campaign generated 2 million views, bringing the magic of Quidditch to fans worldwide.
129k Reach 🌍
The effect extended beyond direct followers, gaining organic traction.
95k Likes ❤️
The interactive nature of the effect drove strong audience participation and appreciation.
102k Engement 👍
Fans engaged with the content through comments, shares, and their own effect-based videos.
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How Creators Made Magic on Short-Form Platforms
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Our Creators Drive Influence Far and Wide
Here, you'll see how their dynamic content sparked a wave of engagement, with metrics that underline their impact. From substantial view counts to interactions that boosted visibility, this showcase captures the energy and reach of these creators. Each influencer helped kickstart the trend.
A Social Media Campaign That Soared Like a Golden Snitch
The Harry Potter: Quidditch Champions campaign successfully merged nostalgia with digital innovation. By using influencers to introduce the effect, we gave fans a way to interact with the game in a new and exciting way. The campaign proved that the right mix of creativity and strategy can bring even the most well-loved franchises into fresh social media conversations.
Engineering Social
Engineering Social
DRIVING SOCIAL CONVERSATION AND SENTIMENT IN WAYS THAT WORK.
DON’T WAIT, IGNITE YOUR BRAND.
Sulfur helps clients create authentic content to fit the touchpoints of today's connected world 🌎. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data 📈 to optimize and scale future growth and performance.