Articles / Blog Periodicals

Documenting the Burn.

Our ongoing record of what happens when smart strategy meets real creative energy. From campaign breakdowns and creator moves to industry shifts and cultural moments worth bookmarking, this is where we track the sparks, the friction, and everything that sticks.

Victor Look, Esq. 10/12/26 Victor Look, Esq. 10/12/26

Navigating FTC + HIPAA Compliance for Healthcare Influencer Marketing: The Invisalign Example

Healthcare influencer marketing comes with added considerations around claims, disclosures, patient privacy, and trust. See how Sulfur approached these challenges through its work with Invisalign.

Documenting the Burn.

Navigating FTC + HIPAA Compliance for Healthcare Influencer Marketing: The Invisalign Example

Build UGC content that generates demand.

Our north star ✨ is driving reach.

They said: “That’s outside the box.” We said: “What box?”