Veo in Shorts: Turning Prompts Into Playgrounds
Influencer Activation #Veo3
Overview: An AI-Generated Backdrop for Storytelling on Shorts
In Dec 2025, YouTube launched Veo in Shorts, a new creative tool that gives creators the power to generate dynamic AI-driven green screen backgrounds directly in the Shorts camera. The feature is mobile-first, totally free, and built to turn any prompt—no matter how weird or niche—into a visual setting.
To help creators understand and showcase this new tool, we launched a tutorial-based influencer campaign that highlighted Veo’s capabilities through engaging, creator-led storytelling.
Each creator was responsible for:
1x YouTube Short using the Veo feature
1x Instagram Story linking back to the Short
A CTA encouraging viewers to try Veo themselves using the #Veo tag
All content was edited inside the YouTube app to keep it native, and creators submitted screen recordings for feedback before going live
Challenge: Make a Feature Feel Like a Creative Toy, Not a Technical Tool
Veo in Shorts brings real technical innovation to mobile video creation, but the goal of the campaign wasn’t to explain the backend. It was to show creators how they could use Veo to fuel fun, emotion, nostalgia, and punchlines—all within 30 to 60 seconds. The challenge was to frame the tool not as a utility, but as a launchpad for imagination.
Solution: Green Screen Meets Creator Voice
We partnered with a curated group of creators to bring the Veo feature to life in Shorts. Using the green screen mode, creators prompted custom backgrounds to elevate storytelling—whether they were making retro nail tutorials, setting a skit in a futuristic pizza shop, or moodboarding a party theme in real-time.
Creators were encouraged to:
Use Veo Green Screen in ways that feel organic to their content
Highlight how the tool expands storytelling or visual jokes
Keep the tone playful, experimental, and visually surprising
When the Backdrop Is the Moment
Creators Are Already Using Prompts
Turning Prompts Into Playgrounds. This campaign is currently on-going and has not wrapped.
Veo in Shorts Turns Imagination Into Output
This campaign is built to show—not just tell—what Veo can do. By empowering creators to experiment and share their vision, Veo becomes more than a feature. It becomes part of the creative process.
Engineering Social
Engineering Social
DRIVING SOCIAL CONVERSATION AND SENTIMENT IN WAYS THAT WORK.
Sulfur helps clients create authentic content to fit the touchpoints of today's connected world 🌎. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data 📈 to optimize and scale future growth and performance.