Aviation, Transportation, Travel
Qatar Airways
When Too Faced re-launched their cult-favorite “Better Than Sex” mascara, they called on Sulfur to find a fresh wave of Instagram-native talent who could make lashes—and feeds—pop. We found seven. Diverse, magnetic, wildly creative—and yes, they had the lashes for it.
+27k
Net New Interactions
1.1M+
Impressions
WORK
Influencer Curation & Activation, Creative Strategy, Campaign Management
INDUSTRY
Beauty, Cosmetics, Wellness, Fashion
TALENT
7
REGULATORY
FDA and FTC.
CHALLENGE
When Too Faced Cosmetics relaunched their iconic “Better Than Sex” mascara, they didn’t want just any influencers. They wanted a squad with scroll-stopping beauty, killer talent, and the kind of Instagram presence that makes brands sweat.
SOLUTION
We curated a crew of seven rising beauty influencers with serious aesthetic game, diverse perspectives, and a scroll-stopping presence. The result? A campaign that didn’t just show off the product—it embodied it. Bold. Glam. Unforgettable.
RESULTS
Too Faced wanted a next-gen campaign that hit different. We delivered.
With 27,542+ net new interactions with the campaign content, it was a smashing hit. This type of campaign is swift, delivers ROI, and gets the product out there.
The objective of our “Better Than Sex” campaign was to re-establish Too Faced’s most iconic product as a category-defining essential—one that delivers impact with every lash and every scroll.
Our strategy centered on platform-native storytelling: leveraging the cultural momentum and creative fluency of Instagram to meet Gen Z and Millennial consumers where they already are. Through curated creator partnerships and a bold content architecture, we activated real-time engagement, amplified brand equity, and drove conversion through influence that felt personal, not performative.
This wasn’t just about reach. It was about relevancy—and reminding an audience with limitless choice why this mascara still matters.
4M
Reach
7
Amazing Creators
1.10M
Impressions
27k
Net New Interactions
Change It Up.
Get Real Results.