Barbie World Trend: A YouTube Shorts Sensation in Just 5 Days
Overview
I'm Bad Like The Barbie
We live and breathe influencer marketing, and when YouTube turned to us to shine a spotlight on their Shorts platform, we couldn't wait to make some magic happen. Collaborating with Nicki Minaj and Ice Spice, the dynamic duo behind the hit "Barbie World" featured in the upcoming Barbie movie starring Margot Robbie, we aimed to create a viral sensation on YouTube Shorts. Our secret ingredient? Nine incredible influencers who would not only join the trend but inspire their audiences to jump in and create their versions.
Challenge
In a mere 5 days — we faced the daunting task of orchestrating a campaign that would light up YouTube Shorts. The challenge was twofold: First, we needed to swiftly recruit nine influencers who not only aligned with the Barbie World trend but could also get their audiences involved. Second, we had to demystify the intricacies of YouTube's "Trending on Shorts" program for our influencer team to ensure a seamless execution. All this, while keeping a watchful eye on the budget, presented a whirlwind of challenges that required precision, creativity, and speed.
Solution
We carefully selected nine influencers, wielding a combined following of 42.6 million on YouTube and Instagram. Armed with clear digital creative briefs, they breathed life into the Barbie World trend with their unique twists.
Our secret sauce was not only getting them to do the trend but also inspiring their followers to join the viral trend and post their versions on YouTube Shorts. Plus, we provided assistance to 40% of the creators to make sure they fully grasped the Trending on Shorts program, ensuring a smooth collaboration.
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Our Results
5 days 🏎️
In a YouTube race against the clock, we revved up the fun factor in just 5 days! 🚀
9 creators 🎨
This campaign revolved around the talent and creativity of nine exceptional creators and each one brought their unique flair.💡
13% Savings 💰
In a world where marketing budgets are often stretched thin, this cost-efficiency was a game-changer! 💸
19.7M views 🌟
With 19.7 million views, our YouTube Shorts campaign turned into a viral sensation across screens! 🌠📈
42.6M fans 🤩
These weren't just numbers; they represented a vast and engaged audience eager to join the Barbie World trend. 🙌
767K reach 🔥
The reach soared to an impressive 767,000, proving once again that our influencer-driven strategies are effective! 📣
1.1M clicks 👍
With a jaw-dropping 1.1 million likes and shares, our YouTube Shorts campaign became a digital hit. 🎉
36 pieces 💃
We created 36 deliverables across:
YouTube Shorts
Instagram Stories
YouTube Community Posts
Pink-Infused Glamour And Unstoppable Energy
In the Spotlight
Creator Content
In this section, we shine a spotlight on the talented influencers who were the driving force behind our YouTube Shorts campaign. You'll get an up-close look at their captivating content, each with metrics that showcase their impact. From views that soared into the millions to likes and shares that lit up the screen, this showcase is a testament to the power of influencer marketing. Explore how these creators made the Barbie World trend come to life and left their mark on YouTube Shorts, turning it into a hub for viral content and creative expression.
Talent Roster
Engineering Social
Engineering Social
Driving social conversation and sentiment in ways no one can.
Let’s ignite your brand
Sulfur helps clients create authentic content to fit the touchpoints of today's connected world 🌎. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data 📈 to optimize and scale future growth and performance.