YouTube Shorts x Minecraft
Minecraft’s Campaign Celebrates 15 Years of Building
#Minecraft15
Overview: Celebrating 15 Years of Minecraft with a Custom Shorts Effect
To mark Minecraft’s 15-year anniversary, we launched a creator-driven campaign across YouTube Shorts and Instagram Stories. The campaign featured a custom Shorts effect that let creators bring Minecraft’s iconic blocky world into their videos. The #Minecraft15 trend encouraged fans to celebrate the game’s legacy and show how Minecraft has been part of their lives for over a decade.
Challenge: Honoring a Legacy While Engaging New Audiences
After 15 years, Minecraft is a household name—but the challenge was keeping the anniversary fresh and relevant to a short-form video audience. We needed a campaign that honored longtime fans while still feeling new and engaging for younger players who’ve only just discovered the game.
Solution: A Custom Shorts Effect That Let Creators Build Their Own Tribute
We partnered with 21 creators who understand gaming culture and short-form storytelling. Using the custom Minecraft Shorts effect, each creator made videos that celebrated their connection to the game—whether showing off builds, sharing nostalgic moments, or crafting new adventures. The campaign blended creativity with nostalgia and invited audiences to do the same.
Results:
The #Minecraft15 campaign sparked widespread engagement from both creators and fans, giving the anniversary the attention it deserved.
21 creators 🎨
21 creators led the charge, celebrating Minecraft’s milestone.
25M+ views 🌟
25 million views brought the anniversary to a massive audience.
1M+ Likes 🎉
1 million likes showed strong audience excitement and nostalgia.
206M+ gamers
The participating creators had a combined following of 206 million, amplifying the campaign’s reach.
2.98% Engagement
A 2.98% engagement rate reflected high audience involvement and enthusiasm.
408K reached 🤩
408,000 unique viewers engaged with the content across Shorts and Stories.
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Minecraft’s 15-Year Legacy Got a Viral Celebration
Creators Brought Their Minecraft Memories to Life
Each creator took a personal approach to the campaign—some highlighting their first builds, others sharing how Minecraft shaped their creative lives. The custom Shorts effect added a fun visual hook that kept the trend feeling fresh and engaging.
15 Years In, Minecraft Still Builds Connections
The #Minecraft15 campaign proved that Minecraft’s legacy is as strong as ever. By combining nostalgia with creative content, the campaign brought fans old and new together to celebrate a game that continues to inspire.
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