YouTube Shorts x Holiday
A Festive Trend with YouTube
#DoorToTheHolidays
Overview: Bringing Festive Creativity to Short-Form Content
The Holiday campaign brought a creative, festive twist to short-form content. In collaboration with YouTube, we launched an influencer activation on YouTube Shorts and Instagram Stories to spark engagement around a new holiday-themed trend. The campaign encouraged creators to showcase their most imaginative and festive door decorations, driving participation and audience interaction.
Challenge: Making Holiday Trends Stand Out in a Crowded Space
With holiday content flooding social media, it’s easy for trends to get lost in the noise. The challenge was to create a fresh, interactive concept that would stand out and inspire audiences to take part. The campaign needed to encourage organic participation while maintaining a strong connection to the holiday theme.
Solution: Creators Turn Seasonal Excitement into Engagement
We partnered with nine influential creators to bring the Holiday trend to life, each producing multiple pieces of content. By focusing on visually striking and easily shareable ideas, we encouraged audiences to get involved. The short-form nature of YouTube Shorts and Instagram Stories made the trend feel immediate and engaging, driving organic traction.
Our Results:
The Holiday campaign successfully carved out a unique space within seasonal content, generating strong engagement and participation.
9 creators 🎨
A curated selection of creators brought fresh creativity to the campaign.
96M Followers 🌟
The collective audience of participating creators reached 96 million.
15.3M views 👀
The campaign pulled in over 15 million views, capturing holiday excitement.
460K Reach 🌍
The trend extended beyond direct followers, picking up additional traction.
743K Likes ❤️
Viewers responded positively, driving nearly three-quarters of a million likes.
28.7k Engemnt 👍
Comments, shares, and reactions kept the festive energy alive.
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Millions Join the Festive Fun Through Short-Form Video
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Our Creators Drive Influence Far and Wide
Here, you'll see how their dynamic content sparked a wave of engagement, with metrics that underline their impact. From substantial view counts to interactions that boosted visibility, this showcase captures the energy and reach of these creators. Each influencer helped kickstart the trend.
How a Simple, Shareable Idea Became a Holiday Hit
The Holiday campaign proved that creative, well-executed influencer activations can stand out, even in a crowded seasonal space. By tapping into the visual appeal of festive decorations and the immediacy of short-form content, the campaign sparked engagement and participation, making it a holiday moment to remember.
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Sulfur helps clients create authentic content to fit the touchpoints of today's connected world 🌎. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data 📈 to optimize and scale future growth and performance.