YouTube Shorts x Billie eilish
Billie Eilish Serves a Visual Feast
#LUNCHByBillieEilish
Our Results:
The campaign delivered strong numbers and showed how short-form creativity can expand a song’s reach. By letting creators add their own spin, LUNCH got the traction it needed.
32 creators 🎨
32 creators led the trend with unique green screen and dance content.
11M+ views 🌟
11 million views brought significant attention to the single.
420k+ Likes 🎉
420,000 likes signaled a strong response from fans.
122M+ Followers
The participating creators had a combined audience of 122 million, amplifying campaign reach.
445k Engagement
445,000 total engagements reflected an active and involved audience.
312K reached 🤩
312,000 unique viewers engaged with the content across Shorts and Stories.
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Overview: Mixing Green Screens and Dance to Launch
To promote Billie Eilish’s new single LUNCH, we rolled out a creator campaign across YouTube Shorts and Instagram Stories. The #LUNCHByBillieEilish challenge invited creators to use a green screen effect paired with dance moves, making the trend feel fun, energetic, and distinctly Billie. The goal was to create visual content that was as playful and layered as the track itself.
Challenge: Balancing Billie’s Cool Factor with Trend Appeal
With LUNCH, Billie Eilish was bringing a different energy. We needed the campaign to match that, while making sure it didn’t feel like just another dance challenge. The tricky part was keeping it visually interesting without losing the laid-back, cool vibe Billie’s known for.
Solution: A Green Screen Dance Trend That Let Creators Own the Moment
We partnered with 32 creators who could combine dance with creative visuals. Each used the green screen tool to add humor, style, or personal references, creating content that was uniquely theirs while keeping Billie and the track front and center.
The trend worked across both YouTube Shorts and Instagram Stories, helping spread the song in a way that felt native to each platform.
watch this
Billie Eilish’s LUNCH Gets Served with Style
Creators Made LUNCH Their Own—One Dance Move at a Time
The campaign’s success was in how creators personalized the challenge. Some leaned into humor, others into aesthetics, but all kept it fun and accessible. That flexibility gave the trend legs and made it feel authentic to Billie’s fanbase.
LUNCH Proved That Simplicity and Creativity Go a Long Way
The LUNCH campaign blended creative visuals with a straightforward trend, making it easy for creators to jump in. The result was a campaign that felt fresh, playful, and perfectly in line with Billie Eilish’s style.
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Engineering Social
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Sulfur helps clients create authentic content to fit the touchpoints of today's connected world 🌎. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data 📈 to optimize and scale future growth and performance.