This Campaign Brought Awareness and Credibility to the Spotlight
#AptosSummer
Overview: Using Creator Voice to Tell a Bigger Chain Story
The #AptosSummer campaign was designed to introduce new audiences to Aptos through content that felt personal, story-driven, and credible. Select creators were invited to highlight Aptos as the most underrated chain gaining real traction, focusing on its DeFi presence, policy relevance, stablecoins, and real-world assets. Shelby acted as a creative entry point, helping creators bridge into the more technical story in a way that felt natural and native to their usual content.
Challenge: Making a Layer 1 Chain Feel Worth Talking About
Web3 creator content can easily feel dry, promotional, or overly speculative. The challenge here was telling the Aptos story without leaning on token hype or investment language, while still hitting topics like stablecoin traction, DeFi momentum, and policy legitimacy. The messaging had to be clear, compliant, and creator-friendly, without being watered down.
Solution: Creator-Led Storytelling, with Shelby as the Hook
We partnered with 7 creators across YouTube and TikTok. Each one was tasked with producing two pieces of content that used Shelby to open, then transitioned into deeper commentary on the Aptos ecosystem. From exploring real-world asset narratives to highlighting Aptos’ DC presence, creators were given the flexibility to tell the story their way, while still hitting core campaign talking points.
Our Results:
The content served as a springboard for broader brand awareness across non-crypto-native audiences. While traditional metrics like views and likes are still being collected, the structure of the campaign delivered on its goals:
7 Creators 🎨
7 creators, out of 5 expected, participated with content across YouTube and TikTok.
5M+ Audience 🌟
The creators had a combined audience of 5.1+ million, helping drive reach.
341K Views 👀
341K+ total views delivered a strong campaign launch for the brand.
4 Extras 🌍
Creators delivered 4 extra value content items!
8 Days ⚡️
1The fastest brief-to-draft turnaround was 8 days, which included concepts and revisions!
5.15% Buzz 👍
The average engagement rate across the campaign was 5.15%!
16K+ Followers 🌟
From campaign start to finish, the brand’s Twitter/X increased it’s following!
12.7% Engagement
The top engagement rate for a single creator was 12.7%!
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A Strong Foundation for Ongoing Chain Visibility
Creators Shifted the Narrative Away From Hype
Each creator brought their own tone and angle, from macro policy discussions to highlighting stablecoin case studies and ecosystem adoption stories. The result was a campaign that felt informative and credible without losing entertainment value.
Aptos Summer Wasn’t Just a Trend, It Was a Repositioning
The campaign marked a shift in how Layer 1s can be presented to broader audiences. Instead of hype cycles, the focus was on traction, policy relevance, and real usage, all delivered by creators who made it feel native and authentic.
Engineering Social
Engineering Social
DRIVING SOCIAL CONVERSATION AND SENTIMENT IN WAYS THAT WORK.
Sulfur helps clients create authentic content to fit the touchpoints of today's connected world 🌎. We do this by engaging influencers to drive awareness, amplify reach, and gain insights + data 📈 to optimize and scale future growth and performance.