Articles / Blog Periodicals
Documenting the Burn.
Our ongoing record of what happens when smart strategy meets real creative energy. From campaign breakdowns and creator moves to industry shifts and cultural moments worth bookmarking, this is where we track the sparks, the friction, and everything that sticks.
Leveraging big data and predictive analytics to select the right influencers.
Selecting the right influencers isn’t guesswork—it’s about using big data and predictive analytics to make smarter decisions. This post explores how brands can apply data-driven strategies to identify creators who align with their goals and audience.